Maximum Home Value Audit


Maximum Home Value Audit

Every seller wants to realize as much money as possible when selling their home. The natural inclination is to price the home high, thinking you can always come down in the future.

But a listing price that is too high frequently nets the seller LESS money than an original price at market value. Why is this? Because people looking for homes in your price range will reject your home in favor of other homes in a reasonable price range.

And here’s the real clincher: Agents who would readily bring buyers through your home will automatically cross it off their showing schedule because it’s priced too high. They’re only motivated to show homes with the highest probability of selling. Agents simply will NOT show overpriced homes because they work by commission. They know market values because it’s their job to know. And they don’t want to waste their time.

So you price your home high, thinking you can come down. Problem is, the agent and buyer community doesn’t look at it that way. They see it as an overpriced home. After a few months go by, 8 or 10 open houses, signs, Realtor tours…and not a nibble. So you decide to lower your price again. But it’s too late…your home has already been “branded” by the Realtor community. So you reduce your home a little more. And little happens.

Finally, in order to attract attention back to your home, you’ve reduced your home price more than you ever thought you would, and you’re now netting much less than if you had priced it correctly in the beginning. And think about this: the money you lost is not just the lower sales price, but all the extra interest you paid on your mortgage…all the extra property taxes and other carrying costs that accrue while your home is waiting to sell. I’ve seen it happen time and again!

Real Estate Fact: The Seller Is Solely Responsible for How Much, And How Quickly Their Home Sells!

Overpricing almost always increases time to sell, and adds to your carrying costs. That’s why I provide a complete, no obligation evaluation of your home. I call it my “Maximum Home Value Audit.”

Unlike many agents who will give you an inflated value just to seduce you to give them your listing, I’ll give you a real world home value analysis. Based on verifiable facts and figures. I’ll also physically inspect your home to identify those areas where spending small amounts of money can yield many times return in sales price.

I’ll be straight with you, and tell you precisely why it’s worth what it’s worth. I’ll also show you how to net more money in your home sale. Here are a few more areas my exclusive Home Marketing Plan can help you with…

  • How to set the asking price to maximize exposure and a profitable sale…
  • How do you really define and compare market value between homes…
  • How the principle of “substitution” affects the value of your home…
  • How to protect yourself from crime when selling your home…
  • How to handle buyers during a showing to help yield the highest price.

Once you understand these important issues, you’ll know how to price and sell your home for the fastest, most profitable sale. Also, with this information, you’ll never pay too much for any home you buy for the rest of your life.


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